KNOWLEDGE & ANALYSIS
Insights & Stories
Discover thought leadership, industry trends, and success stories about messaging technology in Africa
Latest Trends: Africa Messaging Report 2023
Latest Insights
Thought leadership and industry analysis
Featured Content
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Guide
Aug 5
Building Trust: SMS Authentication Best Practices
Technical guide on implementing secure OTP and authentication flows for African markets.
6 min read
Analysis
Jul 22
Messaging APIs vs WhatsApp Business: Africa Comparison
Detailed comparison of messaging channels for African businesses with cost and delivery analysis.
7 min read
Benchmark
Jun 10
Nigerian E-commerce Message Delivery Benchmarks
Performance metrics and optimization strategies from top Nigerian online retailers.
4 min read
Research
May 18
The Psychology of SMS Open Rates in Kenya
Behavioral research on what makes Kenyans more likely to open and engage with SMS messages.
5 min read
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